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"How
To Use Ezine Articles To Promote Any Product, Service, or Affiliate
Program You Choose in 5 Easy Steps" by Jimmy D. Brown
I bet
you can't tell me the best way to use ezine articles to promote your
offer.
Go
ahead. Give it your best shot. Out loud. Say it. Whatever comes to
mind, just blurt it out.
I'm
listening.
You
see, most folks don't really understand how to BEST use ezine
articles to promote a product or service, or their favorite
affiliate program.
They
know they are supposed to write an article, include some kind of
clever offer in the text or in their resource box, and convince
editors to publish their article.
But,
there is a *very* clever way to use your article to promote like
you've never seen before.
And
I'm going to share it with you right now.
There
are only five steps. And they are all super simple...
Step
01: Choose the product or service you want to promote.
This one is kind of a no-brainer. It all begins with
deciding what you want to promote. Is it your own product or
service? How about your favorite affiliate program?
We're
not talking about your newsletter -- we're talking about an actual
offer you want to present that you'll earn profits from when readers
of your article make a purchase.
Decide
what it is that you want to promote through your free ezine article.
And then move on.
Step
02: Determine your "useful, but incomplete"
approach.
I love to
use what I have coined as the "useful, but incomplete" approach when
using freebies of any kind. (Ezine articles, free eBooks, reports,
eCourses, etc.)
What I mean by
that is simply this: You provide your reader with "useful"
information (something they find of value and are able to actually
apply) but make certain that it is "incomplete" in that they can
better use the information by making a
purchase.
That's
"useful, but incomplete." And it works like a charm.
The
idea is to use your content to build up to your desired response.
You provide the reader with content, and then you make an offer that
allows them to fully utilize the content, gain extra insight from
the content or maximize the content in some additional
way.
Let me
give you an example:
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I wanted to promote Autorespondit.com in
a free ezine article. This is a service that
offers unlimited autoresponders, tracking and
all kinds of other stuff for one low
price.
So, how could I use an ezine article to
promote the service?
By writing an article that explains how
to benefit from using autoresponders or mailing
lists. My article explains different uses of
autoresponders and how the reader can profit
from implementing the ideas.
And, naturally, they will need an
autoresponder service in order to put the ideas
into practice, right?
And I just happen to know of a great
service they can use.
:o) |
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OK, so
that's an example of how to promote a SERVICE offer with your ezine
article. What about a software product or an eBook?
Want
some examples?
Good,
because I've got two...
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TO PROMOTE A SOFTWARE PRODUCT
Let's
suppose you want to promote Armand Morin's
eCover Generator. How can you do it?
-- Write an article outlining how
important presentation of your offer is, and how
creating a cover graphic can increase response
rates by up to 1300%.
-- Write a step-by-step tutorial article
for "do-it-yourselfers", explaining how to
design your own graphics from scratch. And then
promote the software as a
super-simplified
way of doing it.
TO PROMOTE AN EBOOK
Want to
promote Paul Myers' Amazing List Machine?
-- Write an article that covers the
"basics" of building lists, and then promote
Paul's eBook as the "advanced"
tactics.
-- Write an article on how to profit from
a list, and then promote Paul's eBook as the
"how to build the
list." |
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See
how easy this is?
That's
how it works. Determine what your "useful, but incomplete" approach
will be, and then...
Step
03: Turn your approach into a tips list or tutorial.
Let's use my
example again. I decided that I would describe various uses of
autoresponders and how the reader can actually profit from them.
What kind of tips list or tutorial could I create?
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"How to Generate More Subscribers, Sales
and Profits With Automated Follow-Up
Messages"
"7 Powerful And Profitable Ways To Use
Autoresponders To Skyrocket Your Sales and
Subscribers!
"Want to Increase Your Online Profits And
Leads? Here are 7 Ways to Do
It..." |
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I
actually went with the middle title. I wrote my list of the 7 ideas
that I wanted to share. And I had the makings of a perfect article
to promote an offer.
That's
all you need to do. Determine your end result. Decide how to
get there with your "useful, but incomplete" approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.
With
each new "idea" or "way" or "tip" or "step" or "strategy" that you
share, you can further direct the reader towards realizing their
need of your upcoming offer, and lay the foundation for them to
accept the offer.
Step
04: Expand on each point to build your
content.
Here's
more of the easy part. Just "fill-in-the-blanks" to complete your
article. Write 1-2 short paragraphs for each of your points. Make
them good. Provide quality content. The offer you will soon make
will see poor results if your information isn't
useful.
Remember, you
are trying to presell the reader on the idea that they are going
to need your offer. If you don't provide them with quality
information that they WANT to begin using immediately, then why
will they want to buy what you are
promoting?
Light
a fire in them. Motivate them. Challenge them. Give them such
nuggets of gold that they want to keep mining until they hit the
mother lode!
Step
05: Put on the finishing touches with the "five pillars."
There are five things that you should always do to
finish up your ezine article. Don't skip any of them. They are all
critical...
1. Polish.
Re-read your article. Does it provide information that really is
"useful" to the reader? And yet leaves them wanting even more?
That's what you want. Polish it. Put on the wax and make it shine.
It has a very specific purpose -- make certain it has the means to
achieve it.
2. Promote. Use
your resource box to promote your offer. This is why we've written
the article, right? Remember step one? It's time to put it into
play. Give the reader what they (hopefully) are wanting...a way to
maximize the information you gave them.
3. Proof. Don't
do this yourself. Have a trusted friend, relative or co-worker
check your article for grammatical and typographical errors. The
last thing you want to do is present a poor image after sharing
some high quality information.
4. Publish. Zip
your new article out to your favorite list of publishers. Submit
it to the announcement lists and the ezine directories. Don't
forget to publish it yourself in your own newsletter!
5. Profit. If
you've covered all the bases that I've mentioned, then profits are
almost certain to start coming in when your ezine article is
published. You deserve it. Be proud of your
accomplishments.
And
then start it all over again! | 
